Was it an April Fools stunt? When launched on the first of the month, some commentators thought Amazon’s new Dash service was just that. But it isn’t! It’s more like a bad dream really; a glimpse into a dystopian future, some might say! I wouldn’t go that far but it does mark another way-point on our descent into total consumerist immersion.
Taken at face value, the idea of having handy prompts around the house reminding you to order everyday essentials is no bad thing. Who doesn’t need a little help compiling their shopping list? Who hasn’t exclaimed “damn, I should have got toothpaste!!” when unpacking a week’s shopping? It’s frustrating, but conquering the shortcomings of one’s memory is a useful discipline!
But, if I’m reading this right, Dash isn’t so much about useful prompts and organising your needs but instant gratification, slavish loyalty to brands, and elimination of competition. It’s potentially resource hungry and wasteful too. Regular replenishment is one thing. Programmed delivery of printing ink, water filters, and janitorial supplies has got to be more efficient, but how does the economics of whizzing round with an instant toilet or kitchen roll stack up?
Presumably some-one has to pay for delivery. Would that be Amazon, the customer, or the self-employed courier; paid per parcel, but responsible for his own fuel and vehicle, and working unlimited hours? Or maybe the skies will soon be buzzing with delivery drones? Ignore the Sunday afternoons – and maybe nights – shattered by infernal noise, what is the risk of being poleaxed by a parcel falling from the sky, or swiped across the head by a rogue drone, as it bounces off your roof, and breaks a few tiles into the bargain? Threats to privacy, security, vandals with catapults, portents of Metropolis-the list of reasons not to use delivery drones just goes on and on!
24/7: Terminal Capitalism and the Ends of Sleep, by Jonathan Crary ……….the idea of a divergence between a human world and the operation of global systems with the capacity to occupy every waking hour of one’s life seems dated and inapt. Now there are numerous pressures for individuals to reimagine and refigure themselves as being of the same consistency and values as the dematerialized commodities and social connections in which they are immersed so extensively………. ……There is a pervasive illusion that, as more of the earth’s biosphere is annihilated or irreparably damaged, human beings can magically disassociate themselves from it and transfer their interdependencies to the mecanosphere of global capitalism. The more one identifies with the insubstantial electronic surrogates for the physical self, the more one seems to conjure an exemption from the biocide underway everywhere on the planet. At the same time, one becomes chillingly oblivious to the fragility and transience of actual living things. VersoBooks.com